Hurley's

Redefining Island fresh.

the Project

With a mixed global and local clientele in Grand Cayman, a shift was required to continue to surprise and delight customers. The rebranding and renovation represents the transformation from a traditional grocery store to an elevated food experience.

Location

Grand Harbour, Cayman Islands

scope

Strategy & Design, Planning, Branding, Identity, In-store Digital, Signage, Packaging, Price & Item program.
Hurley's Good Eats
Hurley's Organic
Hurley's Meat & Seafood
Hurley's Raw Juice Bar & The Daily Grind
Hurley's Details
Hurley's Bakery, Cheese and Deli Department
Hurley's Eatery
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